Two NHS trusts. Similar size, similar patients. One raises £30 for every patient who comes through its doors. The other raises £4. The difference isn't the hospital. It's what's been built around it.
18 Apr 2026
Why Grateful Patient Programmes are hard to implement — and It’s not the patients
The biggest blocker to Grateful Patient Programmes isn't ethics or patients. It's what decision makers assume they know.
12 Oct 2025
Why Clinicians Respond Positively to Grateful Patient Programmes
Clinicians worry grateful patient programmes will feel awkward. What they actually find is relief, pride and renewed sense of purpose.
7 Oct 2025
What Kind of Results Can NHS Charities Expect from a Grateful Patient Fundraising Programme?
A Grateful Patient Programme at one NHS trust transformed income, culture and staff engagement. Here's what's possible at yours.
1 Oct 2025
A Simple 10-Step Action Plan to Launch a Grateful Patient Fundraising Programme in Your NHS Hospital
A realistic, step-by-step guide to launching a Grateful Patient Programme in your NHS hospital, even with limited resources or buy-in.
26 Sept 2025
Why NHS charities must focus on visibility to raise more money
Most NHS charities are the best-kept secret in their own hospitals. Here's why visibility isn't a nice-to-have, it's a strategic priority.
19 Sept 2025
The biggest lessons I’ve learned developing Grateful Patient Programmes
Five hard-won lessons from eight years building Grateful Patient Programmes in the NHS, on endorsements, hiring, unrestricted income and why major gifts take longer than you think
12 Sept 2025
Are you using your secret ingredient to look after donors?
Hospital charities have a stewardship advantage most charities would envy: direct access to the place their donors care about most. Here's how to use it
5 Sept 2025
What is a Grateful Patient Programme?
A Grateful Patient Programme isn't about asking sick people for money. It's about giving patients who want to say thank you a structured, dignified way to do it.
29 Aug 2025
“My patients won’t want to give”
Clinicians worry their patients won't want to give. Here's what actually happens when you show them the evidence.
22 Aug 2025
What’s the biggest hurdle to major donor fundraising in an NHS Hospital?
Securing a major gift is the easy part. In the NHS, spending it well, on time and as promised, is where fundraisers earn their keep
8 Aug 2025
The Holy Grail of fundraising
Unrestricted income keeps NHS charity leaders awake at night. Here's why it's so hard to grow, and six strategies that are working.
1 Aug 2025
6 Lessons I’ve learned in 13 years of running Past Patient Mailings
Past patient mailings are one of the most underused tools in NHS fundraising. Here are five lessons that might change how you think about them.
25 Jul 2025
The easiest way to build a successful Major Gifts Programme in the NHS
Major gifts feel out of reach for many NHS charities. Here's why they're closer than you think, and how to start without a capital campaign or a celebrity donor list.
